eBECS Case Study
eBECS
eBECS, a DXC Technology Company, is an award-winning Microsoft Gold Partner delivering Total Microsoft Business Solutions and Managed Services globally that help customers digitally transform their businesses, cut complexity and cost, improve customer service and drive growth.
The Challenge
With the introduction of GDPR we needed to look for additional ways to target new prospects and customers. We do use other solutions, eg webinars, where we have a defined audience, these are still in place.
The Solution
We tried the CIO Event as it's a slightly different way of reaching new prospects, due to the opportunity of pre-matching us with prospects for 1-2-1 meetings.
The speaking slot is also very useful and a good talking point. Good element of pre-planning to the sessions. As they are run in different regions we get to touch local audiences, whereas some events are always in the same location.
The size of the events are good, not too small and not huge like some trade shows so you can meet a reasonable number of delegates.
The Results
We met a good level of prospect (senior level), which is useful if we have already engaged with that company, we get to speak to someone higher up the food chain.
What we like most
The presentation slot, the pre-planned 1-2-1 meetings. We get introduced to people who are not on our 1-2-1 meeting list which is useful.
The events company are very proactive and chase up their customer base to ensure the meetings are attended. We get the contact details post event which helps with GDPR.
The Feedback
What features do you particularly like about CIO Event? Explain why you like them?
1-2-1 meetings. Presentation slot.
How would you describe CIO Event if you were recommending it to a colleague?
Useful event, great 1-2-1 meetings, proactive team. Well organised. Variety of venues.
