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CX is the new Marketing, Data is the new Currency of Marketing
November 30 @ 11:00 am - 12:00 pm
To succeed in today’s data-driven world, marketers must harness customer information sensitively and use it intelligently to spot trends, address pain points, and drive amazing online experiences. Customer Identity and Access Management (CIAM) plays a pivotal role in this endeavor by helping companies harness valuable customer insights and enabling marketers to leverage actionable data securely.
As consumer needs and preferences evolve, Customer Identity is only going to become more critical in delivering the experiences your customers want.
In this inspired discussion, we'll cover:
- The importance of Customer Experience (CX) User Experience (US) and loyalty in modern marketing.
- Key areas of focus for CMO & CDO's post-cookie era.
- Strategies for CMOs to collaborate effectively with technology counterparts for exceptional CX.
- The pivotal role of Customer Identity in achieving Customer-Centricity.
Join us in this session and listen to Scandinavian Airlines, Peter Gustavsson, Head of Loyalty Solutions Commercial Solutions, SAS Digital & IT, share their journey and how they turned a challenge into success.
Moderator is Sophie Crosby, Founder of Paso Consulting and former CMO.
Thought Leading Host
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to both secure and manage their extended enterprise, and transform their customers’ experiences. With over 5,500 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely adopt the technologies they need to fulfill their missions. Over 5,600 organizations, including 20th Century Fox, JetBlue, Nordstrom, Slack, Teach for America and Twilio, trust Okta to securely connect their people and technology.
If you are interested in attending the event, please click to register. Once completed a member of our delegate acquisition team will attempt to contact you within 24-48 hours regarding your registration to confirm your eligibility.