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CX is the new Marketing, Data is the new Currency of Marketing

November 30 @ 11:00 am - 12:00 pm

CX is the new Marketing, Data is the new Currency of Marketing

A Digital Boardroom in Association with Okta

Thursday 30th November 2023

11:00am - 12:00pm CET

Overview

To succeed in today’s data-driven world, marketers must harness customer information sensitively and use it intelligently to spot trends, address pain points, and drive amazing online experiences. Customer Identity and Access Management (CIAM) plays a pivotal role in this endeavor by helping companies harness valuable customer insights and enabling marketers to leverage actionable data securely.

As consumer needs and preferences evolve, Customer Identity is only going to become more critical in delivering the experiences your customers want.

In this inspired discussion, we'll cover:

  • The importance of Customer Experience (CX) User Experience (US) and loyalty in modern marketing.
  • Key areas of focus for CMO & CDO's post-cookie era.
  • Strategies for CMOs to collaborate effectively with technology counterparts for exceptional CX.
  • The pivotal role of Customer Identity in achieving Customer-Centricity.

 

Join us in this session and listen to Scandinavian Airlines, Peter Gustavsson, Head of Loyalty Solutions Commercial Solutions, SAS Digital & IT, share their journey and how they turned a challenge into success.

Moderator is Sophie Crosby, Founder of Paso Consulting and former CMO.

Thought Leading Host

Okta

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to both secure and manage their extended enterprise, and transform their customers’ experiences. With over 5,500 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely adopt the technologies they need to fulfill their missions. Over 5,600 organizations, including 20th Century Fox, JetBlue, Nordstrom, Slack, Teach for America and Twilio, trust Okta to securely connect their people and technology.

Speakers

Sophie Crosby, Founder of Paso Consulting and former CMO
Sophie Crosby, Founder of Paso Consulting and former CMO
Peter Gustavsson, Head of Loyalty Solutions
Commercial Solutions, SAS Digital & IT
Peter Gustavsson, Head of Loyalty Solutions Commercial Solutions, SAS Digital & IT

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    Details

    Date:
    November 30
    Time:
    11:00 am - 12:00 pm
    Event Category:

    Venue

    Nordics
    Nordics

    Organizer

    Okta