Eggplant Case Study | IT Automation Success by CXO Institute

Eggplant Case Study, Leveraging IT Automation

Discover how IT automation was leveraged for success in this detailed Eggplant case study presented by CXO Institute.

Eggplant

At Eggplant we help businesses to test, monitor and analyze their end-to-end customer experience and continuously improve their business outcomes. Companies worldwide use Eggplant to surpass competitors, boost productivity, and delight customers by dramatically enhancing the quality, responsiveness, and performance of their software applications across different interfaces, platforms, browsers, and devices — including mobile, IoT, and desktop — in agile, DevOps, and innovative application and data environments.

The Challenge

We want to get closer to the C-suite/decision makers within businesses to understand where their challenges lie and how we can help them test, monitor and analyze their end-to-end customer experience and continuously improve their business outcomes.

We have attended various testing events before, and although relevant, we felt we had to start being more selective on the type of events we attend and sponsor to be a leader within our industry. Which is what led us to respond to the CxO Institute Events Team on an upcoming CIO Event they host and chose to sponsor that event.

The Solution

Factors that influenced our decision were:

The event format, specifically the 121 meetings with CIOs in our must win accounts, which would usually take months to organize meetings with.

The team were approachable and professional, while always being available with any questions/doubts we had. They also have our interest in mind while promoting our company and solutions.

Outcomes/Targets:

We had a number of targets to reach which we achieved, with having organized 121 meetings with CIOs.

“Great event to attend/sponsor and to build connections with c-suite decision makers. We are very happy with the team, organization and the 121 meetings we had.“

- Myriam Mahdaly, Events Marketing Manager @ Eggplant

The Results

The team was speaking highly of the events and recommended we do them again this year, which is why we signed up early on for another two events.

Not only did we get good meetings booked, but our CTO did a stellar job in his presentation which sparked more interest in our company and what we do.

What we liked most:

The organization of the meetings, the speaking slot, location and the CxO team themselves. Very confident on callbacks and the connections we made.

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